Am I the only one who misses old school Destiny’s Child jams?
So anyway, I heard a radio commercial for YellowPages as I was driving tonight. The commercial was kind of funny, but their pitch was leaving a lot to be desired.
They basically said if you enter something like “iron curtain rods” in a search engine you won’t find relevant results, but if you search yellowpages.ca for “iron curtain rods Toronto” you will. Ah-ha! I bet you’ve already picked up on a small but important difference in those two statements.
As much as we bloggers may hate the big G and their heavy-handed tactics right now, no one can honestly say that when using the same local search term, Google won’t deliver relevant results (probably more relevant than YP in many cases).
The Canadian YellowPages’ online division is a classic example of not changing with the times. Their system is so antiquated and old-world it’s not even funny. With Google starting to list YellowPage-like ads at the top of local search results, they really need to bring their system into the Web 2.0 era of things to have any hope of keeping pace, if it isn’t too late already.
Everything changes, but nothing quite matches the shifty nature of the net. You can be living the life one day, making tons of money, and in some cases see that virtually vanish overnight. That’s why it’s so critical to make sure you don’t fall behind the curve.