Recently my company redesigned TylerCruz.com, and we did the job in order to start building a reputation as a premium WordPress theme developer. We’re hoping to develop themes for a bunch of big name blogs to get the word out about the type of quality we’re capable of. In fact, we just started the coding process on the second big name blog we are launching as part of this strategy.
Of course, the most important question is: “Can a great design help my blog?”. Obviously the answer is, yes… but exactly how much of a difference is it going to make?
Unfortunately, it’s really hard to measure the value garnered from a new design. Tyler’s income on his blog set records in income (over $1000) and RSS readership the month that we launched his new design, but it’s really difficult to prove how much of a part the design had to play in that.
I personally think that a design can help a lot, but it won’t make up for a lack of other important factors like frequent quality content. Just how much a new design will help you obviously depends on your blog. It seems the larger your blog, the more leverage a new design will provide, but large blogs are all about leveraging.
Over the next few months we’ll be redeveloping many popular blogs, and I’m going to keep track of their growth progress in earnings and readership. Hopefully I can gather some factual data that will show that a new blog design does add a lot of benefit, as that would be good for business!