Things are moving fast on my end these days, and within the next few days my next digital product will be ready for release.
While I don’t care to name the genre I am entering, I can say that all my research so far indicates that things should be a success… so far, all I have left to work on is the sales letter. :)
So, I thought it fitting that while I agonize over what to include in the letter, I should also publish my 2nd tip!
How to Write Content!!!
Personally, my style is to organize the content as such:
- Attention grabbing headline.
- Build my credibility in the opening paragraph, tell people who I am and why they should listen to me.
- Talk about my product as if they have it already and what problems it solves.
- List notable items in the e-book, such as questions or problems solved, in point form. *extra tip: I have found much success listing page numbers beside these items, this is especially helpful if your book has a lot of pages… if you have 20 pages don’t bother.*
- Talk about the product some more.
- Call to action + bonuses.
That’s a pretty basic rundown, and my recommendation would be to take a look at what your competition is doing, or any sales letter you come across that seems enticing, and then take note of how the information flows.
In every genre you need to take a slightly different approach; for internet marketing products you may want to avoid talking about how great you are, but if you’re talking about training horses, perhaps telling your customer how much experience you have will be a plus factor.
Now you might be wondering… what about testimonials?
Well, I recently experimented with something different, I hired a freelancer in Austria to write out a number of different testimonials in different handwriting styles and on different types of paper. He then scanned each testimonial and resized them, and now underneath each testimonial listed in the content, I have a link where people can click and view the actual testimonial in a separate window.
The reason I tried this is because I feel most people today are sick of scam artists posting fake testimonials about their products… will it work? I don’t know yet, however I have plugged it into my multivariate testing so I should know within the next two months… I am starting the test with UK traffic and hope to expand it to Canada and the USA shortly!
Anyway, best of luck to you all!!
