As I discussed earlier, at the end of August, Faith, her brother and I headed down to PAX. I was thinking about the swag the other day, and an observation about marketing dawned on me. Several companies that had booths there were giving out T-shirts, but they only had one size: XL.
Not only is that pretty stereo-typical and insulting to gamers in the first place, but it’s also poor marketing… here’s why: You give away t-shirts because you want to promote your company, and how will this promote your company? By people wearing your t-shirt. However, if it doesn’t fit the majority of people you give it to, then they can’t very well wear it around, now can they?
Moral of the story? Giving away freebies is great, but don’t just give a freebie for the sake of giving something away for free. Have a definite, planned purpose that will provide the results you’re looking for. Otherwise, you’re just wasting your money… and possibly pissing someone off in the process.
Good Profits.
