Okay, so maybe I put the cart ahead of the horse a little bit with the headline, but for a little over a year now some people have been making sensationalist claims about the end of PPC advertising and heralding the coming of PPA (pay per action) advertising.
Today I have mixed feelings to hear that Google has just launched a beta of their new PPA program. From the looks of it there’s a lot of potential, and long term it may just be what the online world needs to keep the net dot com bubble from bursting. However from a publisher’s perspective, I’m more than a little concerned about how this could affect my somewhat predictable revenue - and with my experience using Amazon, I’m not really impressed by the ability of ads to actually convert into sales… but we’ll cross that bridge when we get to it.
If you’re interested it checking it out, click here.
