This past week we completed the content writing aspect of our 2 newest celebrity fan sites for John Cena and the Black Eyed Peas.
These fan sites will join Easy By Design as part of our shift from short term profits to long term planning, which is something we’ve been talking about a lot as of late, both between ourselves and on this blog.
Over the next 6 months I intend to post a series of case studies on how these 2 sites behave, both in terms of search engine rankings and user growth. Primarily of interest will be the difference in CTR between the designs. So far we have noticed a major difference between our different fansites, even when using the same placement and color blending, but this will be the first time we really monitor our progress and report it on the blog.
