From my perspective, our earnings in January was a continuation of the harsh lessons learned in November… we did a little better in the overall, but one of the major reasons our earnings dropped so much was due to Google giving the majority of our sites the boot. What was particularly alarming was the timing, and how all the sites seemed to drop within the same 2-3 day period. This hit us hard across the board as our traffic dropped, though thankfully a good part of this damage was mitigated by our success with Yahoo.
Starting next week, I expect we will be resuming our workday schedule to work on upgrading 6 of our content sites; this project will likely occupy us through to the end of March, and likely lead us to keeping this blog updated more frequently again…
Overall, our business is actually much stronger than it was back in the growth days; our impression count has grown by nearly 30%, and I’d say our earnings today are much more stable than they were, say, 2 months ago - and from all indications, we should have recouped our loses by May/June.
It keeps life interesting…
