I recently read a short blurb on Aaron Walls blog reguarding his thoughts on cache date being the new pagerank.
This is something I’ve been using for the last year albeit, in very limited ways, ever since our Oakville Classified’s site ranked for it’s primary term and Google started to visit more and more.. However I never really made a serious connection between the cache date/frequency and a sort of replacement page rank.
My line of thinking used to be that the cache frequency was a good indicatior of:
A) How long (approximately) it would take before I could expect changes to have a big effect on the SERPS
B) If a site linked to me and suddenly my cache frequency increased then that link was more valuable.
However I never took it all very seriously until now…
Aaron Wall (who I respect immensely) hit the nail right on the head in his post when he said:
“What Google frequently visits (and spends significant resources to keep updated) is what they consider important.”
That being said this is just an observation and Im sure any webmaster worth his HTML could poke some holes in this concept, but for many topic’s it might just be worth your while to take a look at the cache date and monitor its frequency before jumping in..
